Library Open Repository

Alfred Dunhill Ltd: Reconciling tradition and innovation in brand management (Chapter 7: Product, Services and Branding Strategy)

Downloads

Downloads per month over past year

Lehman, KF and Byrom, JW (2009) Alfred Dunhill Ltd: Reconciling tradition and innovation in brand management (Chapter 7: Product, Services and Branding Strategy). In: Introduction to Marketing (First European Edition). Pearson, London, pp. 228-230. ISBN 978-0-273-71395-1

[img] PDF
Lehman_Byrom_2009.pdf | Request a copy
Full text restricted
Available under University of Tasmania Standard License.

Item Type: Book Section
Publisher: Pearson
Page Range: pp. 228-230
Date Deposited: 11 Jul 2011 00:55
Last Modified: 18 Nov 2014 04:20
URI: http://eprints.utas.edu.au/id/eprint/11382
Item Statistics: View statistics for this item

Repository Staff Only (login required)

Item Control Page Item Control Page