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Alfred Dunhill Ltd: Reconciling tradition and innovation in brand management (Chapter 7: Product, Services and Branding Strategy)

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Lehman, KF and Byrom, JW (2009) Alfred Dunhill Ltd: Reconciling tradition and innovation in brand management (Chapter 7: Product, Services and Branding Strategy). In: Introduction to Marketing (First European Edition). Pearson, London, pp. 228-230. ISBN 978-0-273-71395-1

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Item Type: Book Section
Publisher: Pearson
Page Range: pp. 228-230
Date Deposited: 11 Jul 2011 00:55
Last Modified: 18 Nov 2014 04:20
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