Alfred Dunhill Ltd: Reconciling tradition and innovation in brand management (Chapter 7: Product, Services and Branding Strategy)

Lehman, KF and Byrom, JW (2009) Alfred Dunhill Ltd: Reconciling tradition and innovation in brand management (Chapter 7: Product, Services and Branding Strategy). In: Introduction to Marketing (First European Edition). Pearson, London, pp. 228-230. ISBN 978-0-273-71395-1

PDF - Full text restricted - Requires a PDF viewer
1393Kb

Item Type:	Book Section
ID Code:	11382
Deposited By:	Dr KF Lehman
Deposited On:	11 Jul 2011 10:55
Last Modified:	11 Jul 2011 10:55
ePrint Statistics:	View statistics for this ePrint

Repository Staff Only: item control page