Teaching Entrepreneurship to Undergraduates

Abstract

Contents Contents: Foreword by Allan Gibb Introduction Part I: Scoping the Issues 1. Your Teaching Philosophy 2. Entrepreneurship Education 3. The Ontological Dilemma Part II: The Nature of Our Students’ Learning 4. The Reasonable Adventurer 5. Student Diversity 6. The Learning Environment 7. The Resource Profile Part III: Being Entrepreneurial 8. The Art of Selling 9. Evaluating Ideas 10. Business Plans Part IV: Towards an Ecology of Learning 11. Accounting for Interaction Appendices References Index