Why blogging should be everybody's business

Abstract

Running a small to medium enterprise is all that much harder if you lack a voice, argues Dr Polly McGee. Start a conversation online and you will create more customers. I’m having a Seinfeld moment writing a blog about blogging, but I continue to be astounded by the number of start-up I meet that don’t blog. Some are blog deniers, some are scared of their own font, others simply believe they are “too busy”. More commonly, however, non-bloglievers are unaware of the power of the blog, and the multiple value propositions that this simple act can have on your brand and business..............