Understanding the heterogeneity of entrepreneurship education: going beyond Gartner
Jones, CD and Matlay, H (2011) Understanding the heterogeneity of entrepreneurship education: going beyond Gartner. Education + Training, 53 (8/9). pp. 692-703. ISSN 0040-0912
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Official URL: http://dx.doi.org/10.1108/00400911111185026
Purpose - This paper seeks to draw attention to the importance of appreciating and using
ever-present diversity to achieve increased legitimacy for entrepreneurship education. As such, it aims
to draw the reader into a reflective process of discovery as to why entrepreneurship education is
important and how such importance can be prolonged.
Design/methodology/approach - The paper revisits Gartner's 1985 conceptual framework for
understanding the complexity of entrepreneurship. The paper proposes an alternative framework
based on the logic of Gartner's framework to advance the understanding of entrepreneurship
education. The authors discuss the dimensions of the proposed framework and explain the nature of
the dialogic relations contained within.
Findings - It is argued that the proposed conceptual framework provides a new way to understand
ever-present heterogeneity related to the development and delivery of entrepreneurship education.
Practical implications - The paper extends an invitation to the reader to audit their own
involvement and proximity to entrepreneurship education. It argues that increased awareness of the
value that heterogeneity plays in student learning outcomes and programme branding is directly
related to the presence of heterogeneity across the dimensions of the conceptual framework.
Originality/value - The paper introduces a simple yet powerlu1 means of understanding what
factors contribute to the success or otherwise of developing and delivering entrepreneurship
education. The simplicity of the approach suggested provides all entrepreneurship educators with the
means to audit all facets of their programme.
|Additional Information:||Copyright © Emerald Group Publishing
|Keywords:||Keywords Enterprise education, Heterogeneity, Legitimacy, Entrepreneurialism,
|Deposited By:||Mrs CE Collins|
|Deposited On:||20 Feb 2012 15:23|
|Last Modified:||20 Feb 2012 15:23|
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