Proactive CSR: An empirical analysis of the role of its economic, social and environmental dimensions on the association between capabilities and performance

Abstract

Proactive corporate social responsibility (CSR) involves business practices adopted voluntarily by firms that go beyond regulatory requirements in order to actively support sustainable economic, social and environmental development, and thereby contribute broadly and positively to society. This empirical study examines the role of the economic, social and environmental dimensions of proactive CSR on the association between three specific capabilities - shared vision, stakeholder management and strategic proactivity - and financial performance in small and medium enterprises (SMEs).