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Achieving superiority in product and customer performance through marketing and innovation resource-capability combinations

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Sok, P (2012) Achieving superiority in product and customer performance through marketing and innovation resource-capability combinations. PhD thesis, University of Tasmania.

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Abstract

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Item Type: Thesis (PhD)
Keywords: resource capability, combination, innovation, marketing, social ties, stack resources, product performance,customer performance
Additional Information: Copyright the Author
Date Deposited: 17 Aug 2012 04:42
Last Modified: 18 Nov 2014 04:41
URI: http://eprints.utas.edu.au/id/eprint/14797
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