Achieving superiority in product and customer performance through marketing and innovation resource-capability combinations

Sok, P (2012) Achieving superiority in product and customer performance through marketing and innovation resource-capability combinations. PhD thesis, University of Tasmania.

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Item Type:	Thesis (PhD)
Additional Information:	Copyright the Author
Keywords:	resource capability, combination, innovation, marketing, social ties, stack resources, product performance,customer performance
ID Code:	14797
Deposited By:	ePrints Officer
Deposited On:	17 Aug 2012 14:42
Last Modified:	22 Oct 2012 15:30
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