The role of information systems and technology : an integrative approach to managing the Tasmanian rock lobster industry

This thesis is about the role of information systems and technology (IS/IT) in the seafood industry. The topic is part of an ongoing research initiative driven by the Tasmanian Rock Lobster Fishermen's Association (TRLF A) to gain a better understanding of rock lobster supply chains, product and information flows, price formation, market trends and business cultures. Limited understanding of such issues may explain a widely held perception among members of the Association that fishers and processors are 'price takers' for a scarce and valued commodity. In trying to develop their knowledge of supply chains, the TRLF A has sought IS/IT solutions to improve market access, and communication and information flows, and to allow its members more often to be 'price makers'. The overarching aim of this research has been to create strategies to ensure a viable and sustainable future for the industry. Two novel IS/IT models are developed and tested via consultation with key stakeholders, who have provided feedback on the cases and helped to verify assumptions about the supply chain. Using data modelling techniques, current and future industry supply chains are mapped. An industry profile is established using an analysis of strengths, weaknesses, opportunities and threats (SWOT analysis). One particular IS/IT model, including a strategic plan for the Tasmanian rock lobster industry, is then recommended on the basis of Critical Success Factor (CSF) analysis. The work is indebted to numerous theories, methodologies and techniques from qualitative social research and information systems; an understanding of fisheries policy is also important to the project. This multi-disciplinary approach reflects my conviction that an integrative approach to the management of the Tasmanian rock lobster industry is central to sustainable outcomes. In the final analysis, the salience of the research goes beyond making improvements to supply chain management. Hence, attention is also paid to the fact that the Tasmanian rock lobster industry has played a significant part in the social and economic development of the island state. The industry has, in fact, provided a reason for the existence of small rural towns and communities there; however these communities have become increasingly affected by the mixed effects of globalisation and the rationalisation of businesses and technologies, making them sometimes highly dependent upon resource extraction, a situation which underscores the need to create new and appropriate management strategies that reduce dependency on exogenous forces and influences.