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An Emergent Framework to Support Visioning and Strategy Formulation for Electronic Commerce

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Marshall, PH and McKay, Judy (2002) An Emergent Framework to Support Visioning and Strategy Formulation for Electronic Commerce. INFOR: Canadian Journal of Operational Research and Information Processing, Special issue on Electronic Commerce, 40 (1). pp. 3-21. ISSN 0315-5986

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Abstract

The research described in this paper reports on some of the outcomes of qualitative and exploratory studies into the experiences of small & medium enterprises (SMEs) with respect to electronic commerce (EC). A framework is subsequently presented, based on empirical findings, to guide and structure the thinking of businesses approaching the planning and implementation of an EC capability. The framework encourages the kind of holistic, systematic and integrated thinking with respect to EC visioning and strategy development that the researchers found was both so necessary but also so often lacking in EC implementations amongst many of the SMEs participating in this study. A discussion of how the framework can be used to shape a “strategic conversation” about the implications and requirements of a move into EC, based on a preliminary action research study, is offered as a conclusion to the paper.

Item Type: Article
Keywords: strategy formulation, electronic commerce, e-visioning
Journal or Publication Title: INFOR: Canadian Journal of Operational Research and Information Processing, Special issue on Electronic Commerce
Page Range: pp. 3-21
ISSN: 0315-5986
Date Deposited: 14 Nov 2007 21:24
Last Modified: 18 Nov 2014 03:23
URI: http://eprints.utas.edu.au/id/eprint/2247
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