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Playing the name game

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Lehman, KF (2007) Playing the name game. News Ltd, Herald Sun, Melbourne.

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Abstract

Landcruiser is a better
name than Camry, and Yaris
is a backward step from
Echo.
Those are some of the conclusions
that can be drawn from a University
of Tasmania poll of 1803 Toyota
buyers.
The survey found car names count
with car buyers, and that bad ones
can have a negative effect on a car's
image.

Item Type: Other
Publisher: News Ltd, Herald Sun
Additional Information:

© 2007 Herald and Weekly Times

Date Deposited: 07 Apr 2008 15:21
Last Modified: 18 Nov 2014 03:37
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