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Drivers: It's the make, not the model

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Lehman, KF (2007) Drivers: It's the make, not the model. Fairfax Business Media, Sydney.

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Abstract

Car names mean much less to consumers than car makers think, a study by the University of Tasmania has found.

Item Type: Other
Publisher: Fairfax Business Media
Additional Information:

© 2007 Fairfax Business Media

Date Deposited: 07 Apr 2008 16:07
Last Modified: 18 Nov 2014 03:37
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