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A car by any other name

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Lehman, KF (2007) A car by any other name. News Limited; The Australian, Sydney.

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Abstract

Car-makers spend up to $US 250,000 ($323,000)devising new names for new models, but they needn't bother. Many buyers say that although they might dislike a car's name, they will still buy the car if it is good enough. Research by University of Tasmania marketing academic Kim Lehman has exposed some of the secrets of the name game.

Item Type: Other
Publisher: News Limited; The Australian
Additional Information:

© 2007 News Limited

Date Deposited: 07 Apr 2008 16:11
Last Modified: 18 Nov 2014 03:38
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