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Impression management and legitimacy in an NGO environment

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O'Keefe, P and Conway, S (2008) Impression management and legitimacy in an NGO environment. Working Paper. Working Paper Series, Hobart, Tasmania, Australia. (Unpublished)

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Abstract

The Indian Ocean tsunami in 2004 left a trail of destruction throughout South Asia. Overseas aid agencies, overwhelmed by donations, committed to manage the funds responsibly. Criticism of the relief effort soon followed, potentially threatening the credibility or perceptions of legitimacy for these organisations. The for-profit sector uses impression management in annual reports in response to legitimacy threats. This study anticipated a similar reaction from non-profit organisations. Annual reports of Australian overseas aid agencies were analysed for any change in the use of impression management tactics prior to and post the event. The results indicate there was no significant difference.

Item Type: Report (Working Paper)
Keywords: Impression Management, Legitimacy theory, Social contract, Non government organisations (NGO), Content analysis
Publisher: Working Paper Series
Identification Number - DOI: 2/2008
Additional Information: The Working Paper Series of the School of Accounting and Corporate Governance, University of Tasmania, is available only through the UTAS ePrints repository.
Date Deposited: 08 May 2008 00:34
Last Modified: 18 Nov 2014 03:38
URI: http://eprints.utas.edu.au/id/eprint/6193
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