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Five myths about innovation:how does innovation really happen?
West, J (2008) Five myths about innovation:how does innovation really happen? In: 10th Annual Conference Australasian Research Managment Society, 3- 5 September 2008, Hobart, Tasmania.
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Universities are critical, but their role should be reconsidered: Universities are not primarily ‘ideas factories’, inventing things that need to be ‘commercialised’. They are best viewed as repositories of expertise: companies cannot afford to maintain all fields in-house, but they often need to draw upon sophisticated capabilities for problemsolving during the innovation process.
|Item Type:||Conference or Workshop Item (Lecture)|
|Date Deposited:||11 Sep 2008 00:02|
|Last Modified:||18 Nov 2014 03:50|
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