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Five myths about innovation:how does innovation really happen?


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West, J (2008) Five myths about innovation:how does innovation really happen? In: 10th Annual Conference Australasian Research Managment Society, 3- 5 September 2008, Hobart, Tasmania.

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Universities are critical, but their role should be reconsidered: Universities are not primarily ‘ideas factories’, inventing things that need to be ‘commercialised’. They are best viewed as repositories of expertise: companies cannot afford to maintain all fields in-house, but they often need to draw upon sophisticated capabilities for problemsolving during the innovation process.

Item Type: Conference or Workshop Item (Lecture)
Date Deposited: 11 Sep 2008 00:02
Last Modified: 18 Nov 2014 03:50
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