Five myths about innovation:how does innovation really happen?
West, J (2008) Five myths about innovation:how does innovation really happen? In: 10th Annual Conference Australasian Research Managment Society, 3- 5 September 2008, Hobart, Tasmania.
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Universities are critical, but their role should be reconsidered:
Universities are not primarily ‘ideas factories’, inventing
things that need to be ‘commercialised’.
They are best viewed as repositories of expertise: companies
cannot afford to maintain all fields in-house, but they often
need to draw upon sophisticated capabilities for problemsolving
during the innovation process.
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|Deposited On:||11 Sep 2008 10:02|
|Last Modified:||11 Sep 2008 10:03|
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