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An Alternative View of Small Firm Adaptation


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Jones, CD (2004) An Alternative View of Small Firm Adaptation. Journal of Small Business and Enterprise Development, 11 (3). pp. 362-370. ISSN 1462-6004

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Increasingly, small firms with a history tied to a specific geographic location are having their survival threatened by new and innovative web-based entrants. This paper considers the plight of such firms and proposes an alternative means to reflect on how they may or may not learn about such threats. Adopting an evolutionary perspective, the construct absorptive capacity is used to highlight the deficiencies of current market orientation theory to explain the process of firm learning. The conceptual model of evolutionary potential provides a framework through which both the firm and its owner/s' abilities to learn can be taken into account.

Item Type: Article
Keywords: Small Firms, Market Orientation, Absorptive Capacity, and Evolutionary Theory
Journal or Publication Title: Journal of Small Business and Enterprise Development
Page Range: pp. 362-370
ISSN: 1462-6004
Identification Number - DOI: 10.1108/14626000410551618
Additional Information: Copyright 2004 Emerald Group. Reproduced in accordance with the publishers policy. The definitive published version is available online at: http://www.emeraldinsight.com/info/journals/jsbed/jsbed.jsp
Date Deposited: 15 Mar 2007
Last Modified: 18 Nov 2014 03:13
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