Recruitment and the Internet: Possibilities and Pitfalls

Strategic HRM has increasingly being identified with competitive advantage and organisational performance (Huselid, 1995). However the area of recruitment has often been seen as benign process and not a strategic area in itself. The Internet has created a potential paradigm shift, to the extent that e-recruitment is increasingly being seen as a source of competitive advantage (Greer, 2001). This paper examines the development of e-recruiting as a source of competitive advantage, the potential, pitfalls and problems.