Library Open Repository

Developing ‘employer of choice’ status: exploring an employment marketing mix

Downloads

Downloads per month over past year

Wickham, M and O'Donohue, W (2009) Developing ‘employer of choice’ status: exploring an employment marketing mix. Organization Development Journal, 27 (3). pp. 77-95. ISSN 0889-6402

WarningThere is a more recent version of this item available.
[img] Microsoft Word (Author's Copy)
OD__Manuscript.doc | Request a copy
Full text restricted
Available under University of Tasmania Standard License.

[img] PDF (Publisher's Copy)
Wickham_and_ODonohue.pdf | Request a copy
Full text restricted
Available under University of Tasmania Standard License.

Abstract

In recent times, the important role that marketing theory can play in the conceptualisation and development of an organization’s Employer of Choice status has been recognized and debated by both academics and practitioners alike. In order to contribute to that ongoing debate, this paper explores the application of a key element in marketing theory – the ‘extended marketing-mix’ concept – to the strategic management of human resources.

Item Type: Article
Keywords: Employer of Choice, Marketing Mix
Journal or Publication Title: Organization Development Journal
Page Range: pp. 77-95
ISSN: 0889-6402
Additional Information: © 2009 Organisation Development Institute
Date Deposited: 08 Sep 2009 00:18
Last Modified: 18 Nov 2014 04:05
URI: http://eprints.utas.edu.au/id/eprint/9168
Item Statistics: View statistics for this item

Available Versions of this Item

Repository Staff Only (login required)

Item Control Page Item Control Page