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Items where Author is "Byrom, JW"
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Number of items: 18.
Article
Byrom, JW and Lehman, KF 2009
, 'Coopers Brewery: heritage and innovation within a family firm'
, Marketing Intelligence and Planning, vol. 27, no. 4
, pp. 516-523
, doi: https://doi.org/10.1108/02634500910964074.
Byrom, JW and Lehman, KF 2006
, 'It’s all about the image: The Mercury Print Museum'
, Journal of the Pacific Area Newspaper Publishers Association, vol. 258, no. Octobe
, pp. 14-15
.
Byrom, JW and Lehman, KF 2008
, 'Lowdown on logos'
, Local Government Manager, vol. 41, no. 5
, p. 20
.
Parker, C, Gimenez, R, Coca-Stefaniak, J and Byrom, JW 2007
, 'Perceptions of the Andalusian independent retail sector'
, International Journal of Business and Globalisation, vol. 1, no. 1
, pp. 125-142
.
Book Section
Lehman, KF and Byrom, JW 2009
, 'Alfred Dunhill Ltd: Reconciling tradition and innovation in brand management (Chapter 7: Product, Services and Branding Strategy)', in Introduction to Marketing (First European Edition)
, Pearson, London, pp. 228-230.
Lehman, KF and Byrom, JW 2007
, 'The Boag's centre for beer lovers: Building brand with a corporate museum', in R Rentschler and A Hede (eds.), Musuem Marketing: Competing in the Global Marketplace
, Butterworth-Heinemann, London, pp. 69-72.
Conference or Workshop Item
Byrom, JW 2007
, 'Place management through separate rate imposition: Evidence from Tasmania', paper presented at the 6th National Mainstreet Conference, 18-21 March 2007, Melbourne.
Byrom, JW and Lehman, KF 2007
, 'Corporate visual identity in local government: The role of the logo', paper presented at the 6th International Congress on Public and Non-profit Marketing, 14-15 June 2007, Portugal.
Byrom, JW and Lehman, KF 2008
, 'Coopers Brewery: A family firm competing with the big boys', paper presented at the Academy of Marketing (UK) Annual Conference, 7-10 July, Aberdeen, UK.
Byrom, JW and Lehman, KF 2007
, 'Corporate visual identity in local government: The use of the logo', paper presented at the 6th International Congress on Public and Non Profit Marketing, 14 - 15 June, 2007, Braga, Portugal.
Lehman, KF and Byrom, JW 2007
, 'Corporate museums in Japan: Institutionalizing a culture of industry and technology', paper presented at the The 9th International Conference of Arts and Cultural Management, 8-11 July 2007, Valencia.
Lehman, KF and Byrom, JW 2007
, 'Corporate museums in Japan: institutionalising a culture of industry and technology', paper presented at the 9th International Conference on Arts & Cultural Management, 8-11 July 2007, Valencia.
Lehman, KF and Byrom, JW 2006
, 'The corporate museum as branding tool', paper presented at the International Colloquium of the Academy of Marketing’s Brand and Corporate Reputation Special Interest Group, 7-8 September, Manchester, UK.
Roach, G, Byrom, JW and Lehman, KF 2008
, 'Consumer perceptions of mobile phone marketing: Recent evidence from Australia', paper presented at the Academy of Marketing (UK) Annual Conference, 7-10 July, Aberdeen, UK.
Other
Lehman, KF and Byrom, JW 2007
, Regional brand identity: Using logos in the local government sector
, Australian Marketing Institute, Launceston.
Lehman, KF and Byrom, JW 2007
, What's in a name?
, Grant Arnott, Melbourne.
Lehman, KF and Byrom, JW 2007
, Logo findings to go global
, Fairfax Media, The Examiner, Launceston.
This list was generated on Thu Jun 1 02:18:51 2023 AEST.