Open Access Repository

Alfred Dunhill Ltd: Reconciling tradition and innovation in brand management (Chapter 7: Product, Services and Branding Strategy)

Downloads

Downloads per month over past year

Lehman, KF and Byrom, JW 2009 , 'Alfred Dunhill Ltd: Reconciling tradition and innovation in brand management (Chapter 7: Product, Services and Branding Strategy)', in Introduction to Marketing (First European Edition) , Pearson, London, pp. 228-230.

[img] PDF
Lehman_Byrom_20...pdf | Request a copy
Full text restricted
Available under University of Tasmania Standard License.

Item Type: Book Section
Authors/Creators:Lehman, KF and Byrom, JW
Publisher: Pearson
Item Statistics: View statistics for this item

Actions (login required)

Item Control Page Item Control Page
TOP