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Teaching Entrepreneurship to Undergraduates

Jones, CD 2011 , Teaching Entrepreneurship to Undergraduates , Edward Elgar Publishing Ltd, United Kingdom.

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Contents: Foreword by Allan Gibb Introduction Part I: Scoping the Issues 1. Your Teaching Philosophy 2. Entrepreneurship Education 3. The Ontological Dilemma Part II: The Nature of Our Students 4. The Reasonable Adventurer 5. Student Diversity 6. The Learning Environment 7. The Resource Profile Part III: Being Entrepreneurial 8. The Art of Selling 9. Evaluating Ideas 10. Business Plans Part IV: Towards an Ecology of Learning 11. Accounting for Interaction Appendices References Index

Item Type: Book
Authors/Creators:Jones, CD
Publisher: Edward Elgar Publishing Ltd
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