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Abstract

Running a small to medium enterprise is all that much harder if you lack a voice, argues Dr Polly McGee.

Start a conversation online and you will create more customers.

I’m having a Seinfeld moment writing a blog about blogging, but I continue to be astounded by the number of start-up I meet that don’t blog.

Some are blog deniers, some are scared of their own font, others simply believe they are “too busy”. More commonly, however, non-bloglievers are unaware of the power of the blog, and the multiple value propositions that this simple act can have on your brand and business..............

Item Type:	Article
Authors/Creators:	Mc Gee, P
Journal or Publication Title:	UniTas
Additional Information:	Copyright © The University of Tasmania
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