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Why blogging should be everybody's business

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Mc Gee, P (2011) Why blogging should be everybody's business. UniTas, August (352). p. 4.

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Abstract

Running a small to medium enterprise is all that much harder if you lack a voice, argues Dr Polly McGee.

Start a conversation online and you will create more customers.

I’m having a Seinfeld moment writing a blog about blogging, but I continue to be astounded by the number of start-up I meet that don’t blog.

Some are blog deniers, some are scared of their own font, others simply believe they are “too busy”. More commonly, however, non-bloglievers are unaware of the power of the blog, and the multiple value propositions that this simple act can have on your brand and business..............

Item Type: Article
Journal or Publication Title: UniTas
Page Range: p. 4
Additional Information:

Copyright © The University of Tasmania

Date Deposited: 04 Nov 2011 03:31
Last Modified: 18 Nov 2014 04:24
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