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Waves of Innovation and Heritage Tourist Attractions


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Crozier, JM 2011 , 'Waves of Innovation and Heritage Tourist Attractions', paper presented at the Critical Tourism Conferrence IV.

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This paper sets out some foundations for a theory of innovation at built heritage tourist
attractions. It demonstrates the role that innovation plays in enabling built heritage tourist
sites to remain sustainable in a constantly shifting market and proposes that innovation occurs
in waves driven by changes in social values and meaning over time. That heritage places
innovate, particularly using interpretation as a media to enhance the tourist experience, is
widely accepted (Ashworth 1994; Garrod & Fyall 2000; Giaccardi & Palen 2008; Graham
2002; Halewood & Hannam 2001; Richards & Wilson 2006; Stamboulis & Skayannis 2002;
Wanhi1l2003). However, there has been little research about types of innovation or how it is
affected by the heritage context. Additionally, the drivers and determinants for innovation in
the broader tourism industry have been discussed briefly, but the factors associated with
innovation in heritage tourism have not. Innovation in this study is defined as "new
combinations of existing resources" (Fagerberg 2003, p. 4; Schumpeter 1939, p. 88). The
paper begins with a description of the method undertaken in the study; this is followed by a
literature review which incorporates a definition of the heritage product and the internal and
external drivers which provide the criteria for understanding how and why innovation
occurred at specific times. This is followed by the development of a model. The paper then
goes on to briefly describe the findings from the case study. In this paper the term heritage
attraction refers to heritage tourist attractions.

Item Type: Conference or Workshop Item (Paper)
Authors/Creators:Crozier, JM
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