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Understanding the heterogeneity of entrepreneurship education: going beyond Gartner


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Jones, CD and Matlay, H 2011 , 'Understanding the heterogeneity of entrepreneurship education: going beyond Gartner' , Education + Training, vol. 53, no. 8/9 , pp. 692-703 , doi: 10.1108/00400911111185026.

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Purpose - This paper seeks to draw attention to the importance of appreciating and usingever-present diversity to achieve increased legitimacy for entrepreneurship education. As such, it aimsto draw the reader into a reflective process of discovery as to why entrepreneurship education isimportant and how such importance can be prolonged.Design/methodology/approach - The paper revisits Gartner's 1985 conceptual framework forunderstanding the complexity of entrepreneurship. The paper proposes an alternative frameworkbased on the logic of Gartner's framework to advance the understanding of entrepreneurshipeducation. The authors discuss the dimensions of the proposed framework and explain the nature ofthe dialogic relations contained within.Findings - It is argued that the proposed conceptual framework provides a new way to understandever-present heterogeneity related to the development and delivery of entrepreneurship education.Practical implications - The paper extends an invitation to the reader to audit their owninvolvement and proximity to entrepreneurship education. It argues that increased awareness of thevalue that heterogeneity plays in student learning outcomes and programme branding is directlyrelated to the presence of heterogeneity across the dimensions of the conceptual framework.Originality/value - The paper introduces a simple yet powerlu1 means of understanding whatfactors contribute to the success or otherwise of developing and delivering entrepreneurshipeducation. The simplicity of the approach suggested provides all entrepreneurship educators with themeans to audit all facets of their programme.

Item Type: Article
Authors/Creators:Jones, CD and Matlay, H
Keywords: Keywords Enterprise education, Heterogeneity, Legitimacy, Entrepreneurialism, Educational philosophy
Journal or Publication Title: Education + Training
ISSN: 0040-0912
DOI / ID Number: 10.1108/00400911111185026
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