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Achieving superiority in product and customer performance through marketing and innovation resource-capability combinations

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Sok, P 2012 , 'Achieving superiority in product and customer performance through marketing and innovation resource-capability combinations', PhD thesis, University of Tasmania.

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Abstract

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Item Type: Thesis - PhD
Authors/Creators:Sok, P
Keywords: resource capability, combination, innovation, marketing, social ties, stack resources, product performance,customer performance
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