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Marketing a contemporary art museum: The White Rabbit Gallery

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Lehman, KF 2013 , 'Marketing a contemporary art museum: The White Rabbit Gallery', in Marketing: Theory, Evidence, Practice , Oxford University Press, pp. 472-475.

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Item Type: Book Section
Authors/Creators:Lehman, KF
Keywords: Contemporary art, art museum, China, marketing strategy
Publisher: Oxford University Press
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