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Marketing a contemporary art museum: The White Rabbit Gallery

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Lehman, KF (2013) Marketing a contemporary art museum: The White Rabbit Gallery. In: Marketing: Theory, Evidence, Practice. Oxford University Press, pp. 472-475.

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Item Type: Book Section
Keywords: Contemporary art, art museum, China, marketing strategy
Publisher: Oxford University Press
Page Range: pp. 472-475
Date Deposited: 16 Jan 2013 01:53
Last Modified: 18 Nov 2014 04:47
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