PDF (Published article) Lehman_and_Wick...PDF | Request a copy Full text restricted Available under University of Tasmania Standard License.
	Other (Authors' copy) VACT_paper_ATBM...docx | Download (85kB) Available under University of Tasmania Standard License.

Abstract

The purpose of this paper is to explore the parallel relationship that exists between traditional marketing’s Product Life Cycle (PLC) and the notion of a ‘career trajectory’ (as it applies to visual artists) and to introduce a Visual Artists Career Trajectory (VACT) model. The VACT model uses the PLC framework to investigate a facet of the contemporary art market that up until now has received a paucity of academic attention. This investigation also introduces the concept of ‘enduring maturity’ in the ‘post-career’ stage of an artist’s career that might be useful in informing the traditional PLC to make it more powerful in predicting/suggesting strategies for products as they progress through the ‘Late maturity’ and ‘Decline’ stages of their life-cycle.

Item Type:	Article
Authors/Creators:	Lehman, KF and Wickham, M
Journal or Publication Title:	AT Business Management Review
ISSN:	1813-0534
Additional Information:	Copyright 2013 Taiwan Institute of Business Administration
Item Statistics:	View statistics for this item

Actions (login required)

Item Control Page