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Developing ‘employer of choice’ status: exploring an employment marketing mix

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Wickham, M and O'Donohue, W 2009 , 'Developing ‘employer of choice’ status: exploring an employment marketing mix' , Organization Development Journal, vol. 27, No. 3 , pp. 77-95 .

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Abstract

In recent times, the important role that marketing theory can play in the conceptualisation and development of an organization’s Employer of Choice status has been recognized and debated by both academics and practitioners alike. In order to contribute to that ongoing debate, this paper explores the application of a key element in marketing theory – the ‘extended marketing-mix’ concept – to the strategic management of human resources.

Item Type: Article
Authors/Creators:Wickham, M and O'Donohue, W
Keywords: Employer of Choice, Marketing Mix
Journal or Publication Title: Organization Development Journal
ISSN: 0889-6402
Additional Information:

Copyright 2009 Organisation Development Institute

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