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National Culture as an Influence on Perceptions of Employer Attractiveness

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Alshathry, S and O'Donohue, W and Wickham, M and Fishwick, S (2014) National Culture as an Influence on Perceptions of Employer Attractiveness. AT Business Management Review, 10 (1). pp. 101-111. ISSN 1813-0534

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Abstract

In competitive market for skilled employees, it has become increasingly important for organizations to implement strategies that establish and maintain a brand as an ‘employer of choice’. This study aims to investigate how national cultural context influences perceptions of potential employees about employer attractiveness. The study findings demonstrate how the Saudi national cultural context influences the perceptions of potential Saudi employees, and contributes to the literature in two ways: firstly, by demonstrating the need to extend the employer attractiveness framework developed by Berthon, Ewing and Hah (2005) to include dimensions relevant to national cultural context; and secondly, by highlighting the need to give consideration when measuring employer attractiveness to the relative level of importance of each aspect of employer attractiveness in the light of any specific national cultural context.

Item Type: Article
Journal or Publication Title: AT Business Management Review
Page Range: pp. 101-111
ISSN: 1813-0534
Additional Information:

Copyright 2014 Taiwan Institute of Business Administration

Date Deposited: 05 May 2014 00:49
Last Modified: 18 Nov 2014 05:00
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