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National Culture as an Influence on Perceptions of Employer Attractiveness

Alshathry, S, O'Donohue, W, Wickham, M and Fishwick, S 2014 , 'National Culture as an Influence on Perceptions of Employer Attractiveness' , AT Business Management Review, vol. 10, no. 1 , pp. 101-111 .

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In competitive market for skilled employees, it has become increasingly important for organizations to implement strategies that establish and maintain a brand as an ‘employer of choice’. This study aims to investigate how national cultural context influences perceptions of potential employees about employer attractiveness. The study findings demonstrate how the Saudi national cultural context influences the perceptions of potential Saudi employees, and contributes to the literature in two ways: firstly, by demonstrating the need to extend the employer attractiveness framework developed by Berthon, Ewing and Hah (2005) to include dimensions relevant to national cultural context; and secondly, by highlighting the need to give consideration when measuring employer attractiveness to the relative level of importance of each aspect of employer attractiveness in the light of any specific national cultural context.

Item Type: Article
Authors/Creators:Alshathry, S and O'Donohue, W and Wickham, M and Fishwick, S
Journal or Publication Title: AT Business Management Review
ISSN: 1813-0534
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Copyright 2014 Taiwan Institute of Business Administration

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