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National Culture as an Influence on Perceptions of Employer Attractiveness

journal contribution
posted on 2023-05-26, 08:16 authored by Alshathry, S, O'Donohue, W, Mark WickhamMark Wickham, Fishwick, S
In competitive market for skilled employees, it has become increasingly important for organizations to implement strategies that establish and maintain a brand as an 'employer of choice'. This study aims to investigate how national cultural context influences perceptions of potential employees about employer attractiveness. The study findings demonstrate how the Saudi national cultural context influences the perceptions of potential Saudi employees, and contributes to the literature in two ways: firstly, by demonstrating the need to extend the employer attractiveness framework developed by Berthon, Ewing and Hah (2005) to include dimensions relevant to national cultural context; and secondly, by highlighting the need to give consideration when measuring employer attractiveness to the relative level of importance of each aspect of employer attractiveness in the light of any specific national cultural context.

History

Publication title

AT Business Management Review

Volume

10

Article number

1

Number

1

Pagination

101-111

ISSN

1813-0534

Publication status

  • Published

Rights statement

Copyright 2014 Taiwan Institute of Business Administration

Repository Status

  • Restricted

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