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Youth attitudes to enterprise : an evaluation of the Achievement Australia "venture" program from one perspective


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Edwards, Julia Melanie 1994 , 'Youth attitudes to enterprise : an evaluation of the Achievement Australia "venture" program from one perspective', Unspecified thesis, University of Tasmania.

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Young Achievement Australia (YAA) provides several forms of enterprisestyled
education programs. One program is the Venture program for
adolescents. It could be argued that participants in the Venture program act
as entrepreneurs, creating and operating a new small business, using goods
and services they have designed or adapted. The new business operates in
the real business world.
The relationship between the Venture program and participants' attitudes to
enterprise form the core of this research. Thus an evaluation of this program
was undertaken in 1993. The evaluation was divided into four components: a
demographic survey, an attitude test, participant observations and a
telephone survey. Data were obtained from three perspectives, while the
demographic survey provided sample details.
All (118) Tasmanian Venture participants were offered the demographic and
attitude surveys, the latter on a pre-post basis. All (26) participants of Group
1 were observed by the researcher for six months. Ten participants from
Group 1 were surveyed by telephone on completion of the program.
The attitude test was based on the Entrepreneurial Attitude Orientation
(EAO) instrument, which was used by Robinson et al. (1991) to distinguish
entrepreneurs from non-entrepreneurs on the basis of attitudinal differences.
The four attitude subscales which were studied related to affective, cognitive
and conative aspects concerned with . achievement in business, self esteem in
business, personal control in business and innovation in business. Seven of the twelve subscale components of the modified EA0 instrument
were found to have acceptable internal consistency reliability. Of these seven
subscale components, five showed significant differences between the pre-and post-test scores. One subscale component, self-esteem conation, showed a
significant positive change in attitudes for the grouped Venture participants.
The remaining four subscale components recorded negative attitude changes.
The telephone survey provided insight into the attitude systems of individual
Venture participants. Both negative and positive entrepreneurial behavioural
intentions were evident in the attitude systems.
Whole group attitude changes were thus detected in five of the twelve
subscale components of the attitude test and individual attitude changes
were detected by the telephone survey. From participant observation,
limited evidence of true entrepreneurial behaviour was found. As far as
attitudes are concerned, it was found that entrepreneurial qualities such as
innovation may be actually stifled by the program. The program, however, is
related to positive changes in participants self-esteem in relation to
entrepreneurial behaviour. Venture also impacts on career options of

Item Type: Thesis - Unspecified
Authors/Creators:Edwards, Julia Melanie
Keywords: Entrepreneurship, Business education, Small business, Business and education
Copyright Holders: The Author
Additional Information:

Includes bibliograpahical references (leaves 138-141). Thesis (MEd)--University of Tasmania at Launceston, 1995

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