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The control machine


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Eddy, Samuel Peter 2008 , 'The control machine', Research Master thesis, University of Tasmania.

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Mass media, especially advertising under the guise of entertainment, continually exposes
individuals to sources of controlled information. From the Control Machine we become
bombarded with messages promoting consumption, profit and conformity, idealising
unattainable lifestyles, and the laying down of a new social morality. The power of this
immersive synthetic environment can have a powerful impact on the individual. Kathleen Taylor
has commented that education and wide experience, 'allows us time to stop and think ahead, to
resist temptation, and to see past immediate gratification.' But we live in an increasingly
claustrophobic environment, one that immerses us, tempting and bombarding us with
information, choices and desires. We are now faced with a continually redesigned visual and
aural environment, one that triggers and shapes the way we act, feel and respond.
This installation begins to address how the inner workings of a controlling machine might
appear. To gather this understanding I have pulled apart my collected sources of stimuli emitted
from everyday technological devices such as television into deceptively simple repetitious
patterns of light. This stimulus visualizes the transformation of information into coded light, the
initial impetus for all technological communication systems. Through these refilled pulses of
light a dialogue is generated replicating certain processes of the brain. The more frequently we
are exposed to a source of incoming stimuli the more it shapes the core of who we are, the way
we see and understand our surroundings. Repetition is a vital tool in creating this link
The Control Machine manipulates pulses of light into an abstract language that repeats and
bombards; it uses the individual as the capturing and deciphering device. This electric language
is reinforced by sound, which combines to interact with and to immerse the individual. Through
this I examine what might be called a dystopia of language, looking behind the facade.
Totalitarianism, the concentration of media ownership, the standardisation and manipulation of
the individual, thought reform and environmental control are all mechanisms of designed control
within our society. These mechanisms use specialised psychological triggers that can exert
power from external systems. The Control Machine explores these psychological triggers as they
are manifested within an entirely designed environment.

Item Type: Thesis - Research Master
Authors/Creators:Eddy, Samuel Peter
Copyright Holders: The Author
Copyright Information:

Copyright 2008 the Author - The University is continuing to endeavour to trace the copyright owner(s) and in the meantime this item has been reproduced here in good faith. We would be pleased to hear from the copyright owner(s).

Additional Information:

Available for library use only and copying in accordance with the Copyright Act 1968, as amended. Thesis (MFA)--University of Tasmania, 2008. Includes bibliographical references

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