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An overview of mobile commerce from a Tasmanian end users perspective

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Wong, RYL (2004) An overview of mobile commerce from a Tasmanian end users perspective. Unspecified thesis, University of Tasmania.

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Abstract

As society has progressed into the 21st Century, conducting business via the Internet
has become a common practice for many people. With the rapid innovation and
advancement of mobile communication technology and the forthcoming third
generation (3G) mobile network, a new way to conduct and deliver products and
services has evolved. The concept known as mobile commerce (m-commerce) is now
gaining more attention from both the IS research community as well as business
organisations on a worldwide basis. However, at present there is only a limited
understanding of how to promote the uptake of (m-commerce by end users.

From a review of the literature it became apparent that there is a considerable body of
know ledge in relation to m-commerce adoption from a perspective of end users as
technology end users. However, it also became evident that the issue of the adoption
of m-commerce from a perspective of end users as consumers has been largely
ignored by IS researchers. In addition, the results of research that has focussed on the
barriers and values related to m-commerce from an end user perspective have
generally been inconclusive.

In response the objective of the research presented in this thesis is to gain a '-better understanding from an end user consumer perspective, of the adoption of m-commerce.

This research represents an exploratory study based on the general population in Tasmania, the island state of Australia. It was based on a quantitative approach with questionnaires administered to 300 people selected at random from the three Telstra telephone directories applicable in this state.

The major findings of this research have identified the services where end users as
consumers are more likely to adopt m-commerce. It has also identified that efficiency and mobility were the key value dimensions viewed by the respondents as most important in m-commerce. Even though the respondents expressed a willingness to use m-commerce, paradoxically they indicated a preference to use the services via a stationary PC in a fixed setting such as at home and at work. Among these respondents the difficulty inputting text data and perceived high usage cost were identified as keys barrier for end-user adoption of m-commerce. The findings were compared with research conducted in Finland. This provided an opportunity to consider the situation in Tasmania with respect to m-commerce adoption against that
in a highly technologically advanced country.

It is proposed that this research has made contributions to both knowledge and
practice in relation to the adoption of m-commerce from all. end user as consumer
perspective. Finally, based on the experience of conducting this research opportunities
or future research were proposed.

Item Type: Thesis (Unspecified)
Keywords: Business, Business enterprises, Business enterprises, Business information services, Electronic commerce
Copyright Holders: The Author
Additional Information:

Thesis (MIS)--University of Tasmania, 2004. Includes bibliographical references

Date Deposited: 04 Feb 2015 23:30
Last Modified: 26 Apr 2017 05:07
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