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Communicating sustainability priorities in the museum sector


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Wickham, M and Lehman, KF , 'Communicating sustainability priorities in the museum sector' , Journal of Sustainable Tourism, vol. 23, no. 7 , pp. 1011-1028 .

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This paper analyses the sustainability priorities evident in the annual reports published
between 2001/2002 and 2010/2011 of Australia’s six state-museums (which represent
the largest and most financially viable cultural heritage tourism organisations in the
country). The study provides insight into the communication of sustainability
priorities in the heritage tourism sector and offers a fine-grained understanding of
what is required for such organisations to effectively manage such priorities. Based on
a content analysis of the annual reports, the paper proposes a Sustainability Priorities
Model for Cultural and Heritage Organisations. The Model reflects two important
findings: first, that the communication of sustainability practices has emerged to play
a central strategic role in the annual reporting of the leading cultural heritage
organisations in Australia; second, that the conceptualisation of sustainability in the
cultural heritage context has widened to include the allocation and utilisation of a
wider range of resources. The Model provides a framework for cultural heritage
tourism organisations to follow in order for them to effectively identify and
communicate the optimal mix of sustainability practices to salient stakeholder groups.

Item Type: Article
Authors/Creators:Wickham, M and Lehman, KF
Keywords: Heritage tourism; cultural tourism; multidisciplinary; museum; annual report
Journal or Publication Title: Journal of Sustainable Tourism
Publisher: Routledge
ISSN: 0966-9582
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