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Homegroan girls : a visual investigation into the bad girl stereotype within popular soft porn website culture


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Winterbottom, T 2015 , 'Homegroan girls : a visual investigation into the bad girl stereotype within popular soft porn website culture', Research Master thesis, University of Tasmania.

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This project aimed to develop a visual language to explore the phenomena of the bad
girl stereotype in popular culture. The term bad girl reflects a change in contemporary
attitudes towards gender roles and identity. Women of all ages are taking control of
their own sexual image through examination, and subversion, of concepts that carried
negative connotations in a patriarchal society. In particular this project focuses on the
use and effects of digital technology and how this has enabled women to participate in
a revision of established notions of gender roles in contemporary society.
Through devices like digital photography, home computers and Internet access,
women can explore, deconstruct and play with their own ‘image’. This marks a
significant change in the history of the ‘pin up girl’ and the influence and domination of
the male gaze on the female sexual aesthetic. Previously guys would send photos of
their girlfriends into trashy magazines like Picture. But now in their own surroundings
ordinary girls are both posing for the camera and taking the photographs. This selfexploration
and reclaiming of sexuality is even more prominent on the Internet with
websites like and
The project has strong links, both formally and culturally, to pop artists Andy Warhol
and Allen Jones, photographers such as Nan Goldin, (whose work recorded the truelife
adventures of her mates ‘living on the edge’) and contemporary artists Tracey Emin
and Sarah Lucas. These artists transgressive use of smutty tabloid humour and
investigations into female stereotypes play a vital role in the construction of this
The works evolve from digital photographs and footage taken during photo shoots with
girlfriends being ‘bad’ around the house. Bad girls acting out their web porn fantasies
are depicted within everyday domestic surroundings. The three stages of the research
have all involved an exploration in collage techniques. The project is a hybrid of old
and new techniques including painting, drawing, photography, animation and web
design, enabling the outcomes to weave in and out of the public digital arena and the
more conventional gallery space. The results of my investigation are represented by a
series of digital and vinyl cut out works, animations, digital prints and the homegroan
girls website.

Item Type: Thesis - Research Master
Authors/Creators:Winterbottom, T
Keywords: soft porn, popular culture, gender roles, "bad girl", identity, sexual image
Copyright Information:

Copyright 2015 The Author

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