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Abstract

This paper investigates the manner in which the reputation management processes identified in the extant literature need to be adapted for the recurrent event context. This research was conducted using a quasi-longitudinal single embedded case study method focused on the reputation management process evident in the introduction-, growth-, and maturity-stages of the Targa Tasmania rally event (held annually in Tasmania since 1992). Primary and secondary data were collected via semi-structured interviews with key stakeholder groups and from published materials in newspapers and periodicals respectively. The results suggest that in the context of an event, consideration must be given to divergence in three significant factors underpinning the reputation management process; namely: the ‘organisations connection to the external environment’, ‘corporate communications’, and ‘time’. This study contributes to both event management literature and managerial practice, through the provision of insight into the transferability of the reputation management process to an alternate non-traditional organizational structure.

Item Type:	Article
Authors/Creators:	French, L and Wickham, M
Keywords:	Reputation management, Recurrent events, Targa Tasmania
Journal or Publication Title:	Event Management
Publisher:	Ingenta
ISSN:	1525-9951
DOI / ID Number:	https://doi.org/10.3727/152599518X15173355843361
Related URLs:	Publication page
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