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Modelling the Government/Cultural Tourism Marketing Interface

Lehman, KF ORCID: 0000-0002-1652-4701, Wickham, MD ORCID: 0000-0001-6653-9074 and Reiser, D 2017 , 'Modelling the Government/Cultural Tourism Marketing Interface' , Tourism Planning & Development, vol. 14, no. 4 , pp. 467-482 , doi: 10.1080/21568316.2016.1272483.

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The arts and cultural sector is recognised as an important driver ofurban and regional development, with empirical evidence linking itto economic growth, social inclusion and increased social capital.Despite best efforts, however, government-sponsored culturaltourism policy development has been met with mixed results;researchers and practitioners alike agreeing that there arefundamental issues regarding government policy conceptualisationand implementation in this regard. In order to explore the policydevelopment decisions that underpinned a successful culturaltourism-based economic and social development, this paperexamines the relationship between a regional government andthe globally renowned Museum of Old and New Art located inTasmania, Australia. The quasi-longitudinal data revealed fourcritical interactions underpinning the regional government’scultural tourism policy development: cooperation between theTasmanian government and (a) the cultural organisation and(b) related industries; the provision of supportive infrastructure,and; the ability of the cultural organisation to provide immersiveexperiences.

Item Type: Article
Authors/Creators:Lehman, KF and Wickham, MD and Reiser, D
Keywords: Cultural tourism; government planning; MONA; Australia; marketing
Journal or Publication Title: Tourism Planning & Development
Publisher: Routledge
ISSN: 2156-8324
DOI / ID Number: 10.1080/21568316.2016.1272483
Copyright Information:

Copyright 2017 Informa UK Limited, trading as Taylor & Francis Group

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