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Modelling the Government/Cultural Tourism Marketing Interface


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Abstract
The arts and cultural sector is recognised as an important driver ofurban and regional development, with empirical evidence linking itto economic growth, social inclusion and increased social capital.Despite best efforts, however, government-sponsored culturaltourism policy development has been met with mixed results;researchers and practitioners alike agreeing that there arefundamental issues regarding government policy conceptualisationand implementation in this regard. In order to explore the policydevelopment decisions that underpinned a successful culturaltourism-based economic and social development, this paperexamines the relationship between a regional government andthe globally renowned Museum of Old and New Art located inTasmania, Australia. The quasi-longitudinal data revealed fourcritical interactions underpinning the regional government’scultural tourism policy development: cooperation between theTasmanian government and (a) the cultural organisation and(b) related industries; the provision of supportive infrastructure,and; the ability of the cultural organisation to provide immersiveexperiences.
Item Type: | Article |
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Authors/Creators: | Lehman, KF and Wickham, MD and Reiser, D |
Keywords: | Cultural tourism; government planning; MONA; Australia; marketing |
Journal or Publication Title: | Tourism Planning & Development |
Publisher: | Routledge |
ISSN: | 2156-8324 |
DOI / ID Number: | 10.1080/21568316.2016.1272483 |
Copyright Information: | Copyright 2017 Informa UK Limited, trading as Taylor & Francis Group |
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Item Statistics: | View statistics for this item |
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