Open Access Repository

AirAsia: Towards a ‘new world’ carrier strategy and implications for performance management system design

Adler, R, Stringer, C, Shantapriyan, P ORCID: 0000-0001-8998-9094 and Birch, G 2017 , 'AirAsia: Towards a ‘new world’ carrier strategy and implications for performance management system design', in E Harris (ed.), The Routledge Companion to Performance Management and Control , Taylor & Francis Ltd, United Kingdom, pp. 1-27.

Full text not available from this repository.

Abstract

This chapter explores the changes occurring in the adopted strategies of airlines and the implications of new strategic orientations on the design of organisational performance management systems. The contingency theory literature recognises the impact of different strategic positions (e.g., Porter’s low-cost and differentiation strategies) on performance management system design (Anthony and Govindarajan, 2007). However, there has been little attention given to performance management design for organisations adopting a hybrid cost leadership/differentiation strategy (Adler, 2011; Ferreira and Otley, 2009; Ozdemir and Mecikoglu, 2016).

Item Type: Book Section
Authors/Creators:Adler, R and Stringer, C and Shantapriyan, P and Birch, G
Keywords: airlines, strategy, performance management systems
Publisher: Taylor & Francis Ltd
Copyright Information:

Copyright 2018 selection and editorial matter, Elaine Harris; individual chapters, the contributors

Related URLs:
Item Statistics: View statistics for this item

Actions (login required)

Item Control Page Item Control Page
TOP