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Service system elements, value co-creation and well-being


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Fitzgerald, S, Laud, G ORCID: 0000-0001-7090-5575, Reid, M, Chung, E, Farrell, L, Kachersky, L, Rahman, K, Robinson, L and Saldanha, N 2017 , 'Service system elements, value co-creation and well-being', paper presented at the 2017 Australia New Zealand Marketing Association Conference, 3-6 December 2017, Melbourne.

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Technology-mediated services are pervasive. While these services have improved our lives and productivity levels, it also has the potential to affect wellbeing. In this research, we consider the role of technology in service systems and discuss the elements that need to be managed in order for value co-creation to be realised and as such, achieve positive consumer outcomes. The elements are interface design, technology integration mechanisms, reputation systems and institutional logic. To the best of knowledge, this study is the first that proposes service system elements that can affect value co-creation efforts, which ultimately have an impact on consumer wellbeing at a collective level.

Item Type: Conference or Workshop Item (Paper)
Authors/Creators:Fitzgerald, S and Laud, G and Reid, M and Chung, E and Farrell, L and Kachersky, L and Rahman, K and Robinson, L and Saldanha, N
Keywords: service system control, wellbeing, value co-creation
Journal or Publication Title: Australia New Zealand Marketing Association Conference
Publisher: RMIT University
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Copyright 2017 the Author

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