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The impact of resources and strategic orientation on small retail firm performance

Grimmer, L ORCID: 0000-0002-6815-0932, Miles, MP, Byrom, J and Grimmer, M ORCID: 0000-0002-4076-2259 2017 , 'The impact of resources and strategic orientation on small retail firm performance' , Journal of Small Business Management, vol. 55, no. 51 , pp. 7-26 , doi: 10.1111/jsbm.12368.

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Abstract

This study examined the relationship between firm resources, strategic orientation, and performance in small retail firms. Surveys were mailed to small retailers throughout Tasmania, Australia. Responses (n = 384) showed resources positively related to performance were informational (business information systems) and access to financial capital. Strategic orientation (prospector and defender/analyzer) were positively related to performance. Further, both a prospector and defender/analyzer orientation positively mediated the relationship between resources and performance, the former being the stronger mediator. The results of this study demonstrate which firm resources relate to small retail firm performance, and the positive effect, in particular, of a prospector strategic orientation.

Item Type: Article
Authors/Creators:Grimmer, L and Miles, MP and Byrom, J and Grimmer, M
Keywords: firm resources, strategic orientation, performance, small retail firms
Journal or Publication Title: Journal of Small Business Management
Publisher: Wiley-Blackwell Publishing Inc.
ISSN: 0047-2778
DOI / ID Number: 10.1111/jsbm.12368
Copyright Information:

Copyright 2017 International Council for Small Business

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