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Abstract

The increasing complexity of the industry means that marketers must now be experts not only in marketing but also in people, data, delivery platforms, and mobile location-based marketing. The objective of location-based marketing via mobile devices is to encourage those activities as well as drive foot traffic, share discounts, and build customer loyalty. Mobile devices have been used to gather information about nearby businesses including reviews, directions, calling the business, and using the businesses’ mobile app. With location-based mobile marketing, the business is easy to find and have skillfully combined location-based marketing with an overall targeted marketing approach that includes social media, push notifications, email newsletters, and also offline marketing.

Item Type:	Article
Authors/Creators:	Yim, J and Ganesan, S and Kang, BH
Keywords:	mobile marketing, innovations, location
Journal or Publication Title:	Mobile Information Systems
Publisher:	Hindawi
ISSN:	1574-017X
DOI / ID Number:	https://doi.org/10.1155/2017/1303919
Copyright Information:	Copyright 2017 The AuthorsLicensed under Creative Commons Attribution 4.0 International (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
Related URLs:	Google Scholar: Kang, BH UTAS Profile: Kang, BH
Item Statistics:	View statistics for this item

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