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Disseminating from the centre to the frontline: the diffusion and local ownership of a national health policy through the use of icons

Greenfield, D ORCID: 0000-0002-0927-6025, Banks, M, Hodgen, A and Braithwaite, J 2018 , 'Disseminating from the centre to the frontline: the diffusion and local ownership of a national health policy through the use of icons', in AM McDermott and M Kitchener and M Exworthy (eds.), Managing Improvement in Healthcare: Attaining, Sustaining and Spreading Quality , Palgrave Macmillan, Cham, Switzerland, pp. 169-182.

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Abstract

Regulatory bodies continually confront the issue of how to diffuse health policies effectively,particularly those directed at changing frontline clinical practice. Our study examined thediffusion the Australian National Safety and Quality Health Service Standards, representedvisually by icons, across the healthcare system. By mid-2015, over 440 applications to use theicons had been received from healthcare organisations. Icons are being used for educational andclinical awareness raising purposes in diverse settings within organisations, across all states andterritories. The representation of policy in the form of icons has allowed for ease of distribution,uptake, presentation, and recognition. The icons are an effective strategy for both the widespreaddiffusion and local ownership of a national health policy to those at the frontline of healthcaredelivery.

Item Type: Book Section
Authors/Creators:Greenfield, D and Banks, M and Hodgen, A and Braithwaite, J
Keywords: healthcare, policy, accreditation, acute care, research, health policy, policy implementation, accreditation standards
Publisher: Palgrave Macmillan
DOI / ID Number: 10.1007/978-3-319-62235-4_10
Copyright Information:

Copyright 2018 The Authors

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