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Abstract

The changing economic, social and political circumstances of China in the lastdecades, together with the uneven rolling out of social engineering programmesin the country, such as the promotion of selected Chinese traditions, urbanization,standardized education and exposure to plethora of popular cultures, havecreated a diverse group of Chinese who behave in similar and yet differentways, even when they travel. To make sense of the centripetal and centrifugalforces that shape Chinese tourists, this chapter will look at culture as a socialinstitution that serves important functions and also an arena of conflict andnegotiation. Essentially, this study analyses Chinese tourist behaviour in thecontext of the social forces they face at home and when they travel and foundthat tourism anxiety has been much neglected in literature. Fieldwork wasconducted in Tasmania, Australia, and data was collected through interviewsand participant observations. It revealed that the lack of planning and localknowledge, inadequate pretravel research, limited travel time, expectations forvalue of money, cultural clashes, quest for authenticity, language barriers andchoices of dining are triggers of anxiety during travel. Consequently, anxietyinfluences Chinese tourists’ behaviour. Not only do these factors constrainpositive outbound travel experiences, they also shape tourist travel behaviourand experiences. Mediators play a significant role in affecting some of theanxieties.

Item Type:	Book Section
Authors/Creators:	Ma, Yue and Ooi, CS and Hardy, A
Keywords:	Chinese tourism, tourism, Tasmania
Publisher:	Springer Singapore
DOI / ID Number:	10.1007/978-981-10-7980-1
Copyright Information:	Copyright 2018 Springer Nature Singapore Pte Ltd.
Related URLs:	Google Scholar: Ooi, CS UTAS Profile: Ooi, CS Google Scholar: Hardy, A UTAS Profile: Hardy, A
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