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Abstract

Using data from a sample of 2,528 European service firms, this study applies configurational thinking to identify combinations or “recipes” of attributes that can result in service innovation. Attributes of interest include the sector of service activities, the type of market served, the presence of production in other countries, the introduction of potentially complementary process and organisational innovations, and investment in research and development. We employ crisp-set qualitative comparative analysis (QCA) to identify recipes for service innovation, and verify the results using logit regression. By revealing several recipes for service innovation and demonstrating the value of QCA’s configurational thinking in providing a nuanced picture of the heterogeneity of innovation activities at the level of individual firms, our findings provide valuable linkages to managerial actions and have the potential for revitalising theory of service innovation.

Item Type:	Article
Authors/Creators:	Torugsa, N and Arundel, A and Robertson, PL
Keywords:	configurational thinking, qualitative comparative analysis, service innovation, service firms, causal complexity
Journal or Publication Title:	International Journal of Innovation Management
Publisher:	Imperial College Press
ISSN:	1363-9196
DOI / ID Number:	https://doi.org/10.1142/S1363919618500494
Copyright Information:	© World Scientific Publishing Europe 2018
Related URLs:	Google Scholar: Torugsa, N UTAS Profile: Torugsa, N Google Scholar: Arundel, A UTAS Profile: Arundel, A
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