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Understanding and promoting adoption of conservation practices by rural landholders


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Pannell, DJ, Marshall, GR, Barr, N, Curtis, A, Vanclay, F and Wilkinson, R 2006 , 'Understanding and promoting adoption of conservation practices by rural landholders' , Australian Journal of Experimental Agriculture, vol. 46, no. 11 , pp. 1407-1424 , doi: 10.1071/EA05037.

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Research on the adoption of rural innovations is reviewed and interpreted through a cross-disciplinary
lens to provide practical guidance for research, extension and policy relating to conservation practices. Adoption of
innovations by landholders is presented as a dynamic learning process. Adoption depends on a range of personal,
social, cultural and economic factors, as well as on characteristics of the innovation itself. Adoption occurs when
the landholder perceives that the innovation in question will enhance the achievement of their personal goals.
A range of goals is identifiable among landholders, including economic, social and environmental goals.
Innovations are more likely to be adopted when they have a high ‘relative advantage’ (perceived superiority to the
idea or practice that it supersedes), and when they are readily trialable (easy to test and learn about before adoption).
Non-adoption or low adoption of a number of conservation practices is readily explicable in terms of their failure
to provide a relative advantage (particularly in economic terms) or a range of difficulties that landholders may have
in trialing them.

Item Type: Article
Authors/Creators:Pannell, DJ and Marshall, GR and Barr, N and Curtis, A and Vanclay, F and Wilkinson, R
Keywords: agriculture, economics, extension, innovation, learning, natural resource management, personality, policy, psychology, social issues, sociology, trials.
Journal or Publication Title: Australian Journal of Experimental Agriculture
ISSN: 0816-1089
DOI / ID Number: 10.1071/EA05037
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