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Tracking tourists’ travel with smartphone-based GPS technology: a methodological discussion

Hardy, A ORCID: 0000-0003-1461-2967, Hyslop, S, Booth, K ORCID: 0000-0002-3102-6356, Robards, B ORCID: 0000-0001-5031-1235, Aryal, J ORCID: 0000-0002-4875-2127, Gretzel, U and Eccleston, R ORCID: 0000-0003-4094-1780 2017 , 'Tracking tourists’ travel with smartphone-based GPS technology: a methodological discussion' , Information Technology & Tourism, vol. 17, no. 3 , pp. 255-274 , doi: 10.1007/s40558-017-0086-3.

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Abstract

This methodological paper discusses the implications of differingapproaches for tracking tourists’ movement through destinations and then describesan innovative new method that utilises smartphone-based Global Positioning Systems(GPS) technology and a mobile app to track tourists through regional destinationsand attractions over an extended period. The method was developed by theTasmanian Sensing Tourist Travel project team and is among the largest trackingstudies ever conducted in tourism, both spatially and temporally and in terms ofsample size. It tracked the movement of 472 tourists in real time via an app withthree integrated surveys and GPS tracking. The research team was faced withmultiple challenges given the ambitious nature of the project, including: app design,securing tracking hardware, forging partnerships with providers, participantrecruitment, and the ethical and legal dimensions of both the tracking and theprovision of mobile data as an incentive to participate. This paper discusses thelessons from the project and a holistic study design model to support continuousmethodological progress in this growing research area.

Item Type: Article
Authors/Creators:Hardy, A and Hyslop, S and Booth, K and Robards, B and Aryal, J and Gretzel, U and Eccleston, R
Keywords: tourist tracking, apps, tourist behaviour, Tasmania
Journal or Publication Title: Information Technology & Tourism
Publisher: Springer-Verlag Berlin Heidelberg
ISSN: 1943-4294
DOI / ID Number: 10.1007/s40558-017-0086-3
Copyright Information:

Copyright 2017 Springer-Verlag Berlin Heidelberg

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