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Enhanced engagement with public displays through mobile phone interaction

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Pattanakimhun, P, Chinthammit, W ORCID: 0000-0001-8319-3589 and Chotikakamthorn, N 2017 , 'Enhanced engagement with public displays through mobile phone interaction', in Proceedings from the 2017 Symposium on Mobile Graphics & Interactive Applications , ACM, United States, pp. 1-5 , doi: 10.1145/3132787.3139205.

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Abstract

Public displays are widely used in public spaces for displaying information. The flow of the information is largely a one-way passive communication, which results in the level of the engagement between the viewers and the content very difficult to predict. We propose a use of a mobile application to interact with a public display as a way to enhance users' engagement with the content of the public displays. In this paper, we present results of a usability test of our proposed mobile-public display application that demonstrated that it could enhance the engagement of mobile application's users and the content on public displays.

Item Type: Conference Publication
Authors/Creators:Pattanakimhun, P and Chinthammit, W and Chotikakamthorn, N
Keywords: public display, mobile interaction, user engagement, interactive information display
Journal or Publication Title: Proceedings from the 2017 Symposium on Mobile Graphics & Interactive Applications
Publisher: ACM
DOI / ID Number: 10.1145/3132787.3139205
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