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Novartis Agricultural Discovery Institute, Inc. (A)

West, J and Kasper, CG 2000 , Novartis Agricultural Discovery Institute, Inc. (A).

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Abstract

Description:
Steve Briggs, a PhD biologist, is asked to propose a strategy to take global life-science giant Novartis into the rapidly expanding field of plant genomics.

Learning Objective:
Considers options in designing networked R&D facility.

Setting:
Basel; Biotechnology industry; $20 billion revenues; 10,000 employees; 1999

Item Type: Report (Other)
Authors/Creators:West, J and Kasper, CG
Publisher: Harvard Business School
DOI / ID Number: Case Study 9-601-010
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