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Bunge Ltd.

West, J 2001 , Bunge Ltd..

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Abstract

Description:
A global agribusiness company based in Brazil must develop a new strategy for worldwide operations.

Learning Objective:
To understand construction of an operations strategy under extreme complexity and uncertainty with worldwide operations.

Setting:
Brazil; Agribusiness; $10 billion revenues; 50,000 employees; 2001

Item Type: Report (Other)
Authors/Creators:West, J
Publisher: Harvard Business School
DOI / ID Number: Case (Field) 9-602-073
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