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Science outreach using social media: oceanography from the lab to the public


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Meyer, A ORCID: 0000-0003-0447-795X, Pavlov, AK, Rosel, A, Negrel, J, Itkin, P, Cohen, L, King, J, Gerland, S, Hudson, SR, de Steur, L, Dodd, PA, Crews, L, Bratrein, M, Granskog, MA and Cobbing, N 2018 , 'Science outreach using social media: oceanography from the lab to the public' , Oceanography, vol. 31, no. 2 , pp. 1-6 , doi: 10.5670/oceanog.2018.212.

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Communication is a key aspect of a scientist’s work. Part of our mandate is to communicate findings not only to the research community, through peer-​reviewed articles, but also to the wider public. Raising awareness of how science serves the public is becoming increasingly important. There are few incentives, and generally negligible financial support, for scientists to communicate with the general public. @oceanseaicenpi is an initiative led by a small team of researchers who are exploring the use of social media for science outreach. Over the past four years, @oceanseaicenpi has built a global audience of more than 7,000 followers, successfully sharing knowledge and findings in polar oceanography and related disciplines. By presenting the benefits and sharing advice on how to create and run social media accounts for science outreach, we hope to inspire research groups, individual researchers, and institutions to further engage in science communication using social media.

Item Type: Article
Authors/Creators:Meyer, A and Pavlov, AK and Rosel, A and Negrel, J and Itkin, P and Cohen, L and King, J and Gerland, S and Hudson, SR and de Steur, L and Dodd, PA and Crews, L and Bratrein, M and Granskog, MA and Cobbing, N
Keywords: science communication, outreach, social media, Instagram, Twitter, Facebook, climate science, @oceanseaicenpi, social media posts, public, oceanography, communication skills, research visibility, networking
Journal or Publication Title: Oceanography
Publisher: Oceanography Society
ISSN: 1042-8275
DOI / ID Number: 10.5670/oceanog.2018.212
Copyright Information:

Copyright 2018 The Oceanography Society, Inc.

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