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A cross-sectional study on the use of, preference for, and perceived reliability of mass media for drug-related information among the general public in Sarawak

Ting, CY, Abd Wahab, MS, Lee, KS, Tan, RT-H and Ming, LC ORCID: 0000-0002-6971-1383 2017 , 'A cross-sectional study on the use of, preference for, and perceived reliability of mass media for drug-related information among the general public in Sarawak' , Therapeutic Innovation and Regulatory Science, vol. 51, no. 2 , pp. 212-220 , doi: 10.1177/2168479016674041.

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Abstract

Background:Because of the large size of Sarawak and the high proportion of people residing in rural areas in this Malaysian state, disseminating drug-related information there can be challenging. It is, therefore, important to recognize the type of mass media for drug-related information that are salient to the people of Sarawak. This study was aimed at identifying the use of and the preferences for mass media to obtain drug-related information among the public in Sarawak. We also aimed to recognize the media perceived as the most reliable for drug-related information.Methods:This was a cross-sectional study using a self-administered questionnaire carried out from September to October 2013. Survey respondents were recruited from 4 divisions in Sarawak: Kuching, Sibu, Miri, and Bintulu.Results:A total of 433 completed questionnaires were obtained at the end of the study period. All respondents had access to common mass media such as television (89.8%, 389/433), radio (68.6%, 297/433), and the Internet (66.1%, 286/433). Among all respondents, television (71.4%, 309/433) was noted as the most preferred media for drug-related information. Compared with rural respondents, urban respondents were significantly more likely to have access to and prefer the Internet to obtain drug-related information. On the other hand, rural respondents were more likely to have access to and prefer radio for such information compared to their urban counterparts.Conclusions:Television can be an important and attractive choice of mass media in a quality use of medicines (QUM) campaign. The Internet can be used to disseminate drug-related information in urban areas, whereas radio can be used in a QUM campaign targeting the rural public.

Item Type: Article
Authors/Creators:Ting, CY and Abd Wahab, MS and Lee, KS and Tan, RT-H and Ming, LC
Keywords: drug information, mass media, social media, quality use of medicine, Internet, perception
Journal or Publication Title: Therapeutic Innovation and Regulatory Science
Publisher: Sage Publications, Inc.
ISSN: 2168-4790
DOI / ID Number: 10.1177/2168479016674041
Copyright Information:

Copyright 2016 The Authors

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