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Enhancing knowledge transfer in tourism: an Elaboration Likelihood Model approach

Hardy, A ORCID: 0000-0003-1461-2967, Vorobjovas-Pinta, O ORCID: 0000-0002-2666-9453 and Eccleston, RG ORCID: 0000-0003-4094-1780 2018 , 'Enhancing knowledge transfer in tourism: an Elaboration Likelihood Model approach' , Journal of Hospitality and Tourism Management, vol. 37 , pp. 33-41 , doi: 10.1016/j.jhtm.2018.09.002.

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Abstract

It has been widely recognised that knowledge transfer between tourism academics and the tourism industry is inefficient and ineffective. This research responds to this challenge by applying the Elaboration Likelihood Model (ELM) as a framework to guide the design of knowledge transfer in tourism, from the early design of research through to the delivery of the data. The ELM model posits that messages can influence behaviour via both peripheral and central cues, yet surprisingly has scarcely been applied to knowledge transfer literature. The paper argues that new technology enables innovative, usable and credible visualisation of tourism data, thus maximising the opportunity to apply principles of ELM and ultimately the transfer of knowledge to an array of tourism stakeholders from different backgrounds. In doing so, it presents an opportunity to depart from traditional reporting formats, and as such, enhances the uptake of academic tourism research by the tourism industry.

Item Type: Article
Authors/Creators:Hardy, A and Vorobjovas-Pinta, O and Eccleston, RG
Keywords: knowledge transfer, Elaboration Likelihood Model (ELM), action research, tourism
Journal or Publication Title: Journal of Hospitality and Tourism Management
Publisher: Elsevier Ltd
ISSN: 1447-6770
DOI / ID Number: 10.1016/j.jhtm.2018.09.002
Copyright Information:

© 2018 Published by Elsevier Ltd on behalf of CAUTHE - COUNCIL FOR AUSTRALASIAN TOURISM AND HOSPITALITY EDUCATION

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