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Abstract

This paper presents an analysis of the supply-side of the arts market with a focus on how theactors therein interact as a network in the art production process. Through the adoption of aqualitative semi-structured interview methodology, the paper provides insight into how professionaland established visual artists (in conjunction with third-party support) conceptualise,produce and distribute their art works in the art market. Results indicate that the art product andthe art production process is reliant on a range of mutually beneficial and reciprocal interactionsthat serve as bases for value creation in the art market. The paper concludes with a range ofresearch opportunities for both academics and practitioners in the arts marketing context.

Item Type:	Article
Authors/Creators:	Lehman, K and Wickham, M and Fillis, I
Keywords:	arts market, art production, marketing interactions, supply-side actors
Journal or Publication Title:	Poetics
Publisher:	Elsevier Science Bv
ISSN:	0304-422X
DOI / ID Number:	10.1016/j.poetic.2018.04.002
Copyright Information:	Copyright 2018 Elsevier B.V.
Related URLs:	Google Scholar: Lehman, K UTAS Profile: Lehman, K Google Scholar: Wickham, M UTAS Profile: Wickham, M
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